Meso and Vivento Live: Managing Thousands of Messages in Real Time

Among the products included in the Vivento.live suite, MESO.social stands out as an extremely useful tool for managing messages from the audience of events broadcast via streaming or live on television.

MESO has been around for more than ten years and has enhanced and made numerous RSI (Radiotelevisione Svizzera) events more engaging. In particular, it plays a key role during live television programs, helping to involve viewers, collect their messages, and make them feel more engaged and connected.

MESO was designed to revolutionize the way user-generated content (UGC) is collected and displayed. With MESO, these contents can be published across multiple media platforms, including lower-thirds, LED walls, closed-circuit TV screens, mobile apps, and digital displays.

The result? An engaged audience and significantly improved event and program performance management.

I vostri auguri: A Participatory Event

"I vostri Auguri" is a long live evening broadcast that accompanies many viewers during the New Year's Eve celebrations. On the occasion of New Year's Eve 2025, MESO once again demonstrated its power and versatility. In just one evening, thousands of messages were received from different WhatsApp numbers. Of these, over 200 messages were selected and broadcast in video.

The co-host, who receives audience questions and messages, was able to operate live and directly display the selected content on various channels (such as lower-thirds or venue screens). Previously, only the production team had this capability, which limited the dynamism and spontaneity of event management on stage.

This event provided a clear demonstration of the platform's efficiency in handling large volumes of messages in real time, ensuring an engaging and interactive audience experience.

In the image, it can be seen that messages from different WhatsApp numbers were received throughout the evening.

After a quick and precise selection in real time, 212 messages were displayed on screen.

MESO.social's Unique Capabilities

MESO.social stands out for its ability to extract messages and content from numerous platforms such as Facebook, Twitter, Instagram, email, SMS, websites, and even internal messages or calls, such as those coming from a newsroom. Thanks to its advanced filtering system, the platform is highly customizable to meet specific needs and can be adapted to optimize workflows for both large events and small productions.

Message management is made simple and immediate through a fast tagging system, allowing content to be intuitively classified and hundreds of messages to be redirected with just a few clicks. A moderator can manage more than 900 messages per hour, ensuring unprecedented productivity. This flexibility makes MESO an ideal solution for any context, from TV broadcasts to live events, showcasing its full strength particularly in on-stage events, where timing is critical.

During the aforementioned event, a single person was able to filter and redirect all messages effectively, ensuring a continuous and engaging content flow for the audience.

Vivento.live and MESO

MESO.social is an integral part of Vivento Live, ideal for those who want to transform user-generated content into interactive and engaging experiences. With its ability to handle large volumes of messages in real time, it is an essential platform for media broadcasters, organizations, and live events.

Vivento Live offers tailored solutions and features to meet the needs of every organizer. If you're looking for an innovative way to amplify the impact of your events, MESO.social is the answer. Contact us without obligation.